Branding and Visual Design (C&E)

When: 2016-present
Company: Microsoft Cloud and Enterprise (C&E)
My role: Branding and visual design

Aside from UI design, my visual design skills have been used for internal campaigns and branding.
I have found that internal team logos help with team camaraderie or may aid in propelling a concept or goal.

Collaborate with the product owner to fully understand what it is that is trying to be conveyed with the internal brand.
It is critical to understand the audience. Sometimes the brand may be whimsical or used for presentations to senior leadership – this is a distinctive difference.
I try various methods and improve my process with each new request. Such experimentation is appropriate in these cases, since internal requests don’t often have hard deadlines – instead we’re trying to get it right.

I was inspired by Andy Warhol and Roy Lichtenstein pop art; pairing this style with that of a food drive.
Carte blanche design opportunity with a short deadline.
Utilized the Microsoft color palette while alternating the “i” in “give” with the complimentary colors.

Making the act of bug reporting and fixing as friendly as is possible. My earlier comment regarding whimsy applies to this identity.
For the purpose of the exercise, I came up with the tagline, “You’ve got a bug in your gears!“
After rapid rounds of iterative mood boards and sketches, I nailed down this Pixar-esque mechanical bug.
Below are sketches of alternative or hybrid mechanical bugs such as cockroaches, circuit bees, etc. Clearly I had fun.